As a business owner, you know that Glassdoor reviews can make or break your recruitment efforts.
Positive reviews can make your company look like a dream workplace, while negative reviews can deter potential candidates from even applying.
So, how can you manage your Glassdoor reviews to ensure that your company's reputation remains untarnished?
Here are some tips:
Whether it's a positive review or a negative one, responding to it shows that you care about your employees and their opinions.
For positive reviews, take the time to thank the employee and highlight what they did well. For negative reviews, be empathetic and offer a solution to the problem. Let them know that their concerns have been heard and that you are taking steps to address them.
For example, let's say an employee left a negative review about their manager. Your response could be something like this:
"Thank you for your feedback. We take all concerns seriously and will be looking into the issues you raised. We want to ensure that all of our employees feel supported and valued, and we will take appropriate steps to address any concerns."
Your employees are your best ambassadors, so it's important to encourage them to leave reviews on Glassdoor.
Make it easy for them by sending a follow-up email after an employee survey or including a link to your Glassdoor page in your company newsletter.
You can even featuring employee reviews on your company's social media accounts. This has a doubly positive effect of making your organization look good while also recognizing and sharing the opinions of your employees.
Monitoring your Glassdoor reviews is crucial to managing your online reputation. Check your Glassdoor page regularly. Respond to reviews in a timely manner, and keep track of any recurring issues that need to be addressed.
For example, if you notice that multiple employees are leaving negative reviews about the same issue, such as lack of communication from management, you can take steps to address it by holding a company-wide meeting or implementing a new communication policy.
Get out in front of any problems so that your workforce sees your attempts at fixing the problems. They will respond favorably if you're making a genuine effort.
When employees leave your company, it's important to conduct exit interviews to get feedback on their experience.
This can help you identify areas for improvement and prevent negative reviews from being posted on Glassdoor. Providing a positive exit experience can also help to mitigate any negative feelings that an employee may have and encourage them to leave a positive review.
For example, you could provide a departing employee with a personalized gift, such as a thank you card or a book related to their field. Perhaps you can do something even more meaningful like provide them with a reference letter or refer them to another organization that you have connections to. This will show them that their time at your company was valued and appreciated.
Sometimes employees may leave on less than favorable terms, such as through a layoff or firing.
In these situations, it's important to handle the situation with empathy and professionalism. Offering a severance package or assistance with finding a new job can help to mitigate any negative feelings that the employee may have.
You can read more about letting employees go in our post "Firing Employees the Right Way".
Your Glassdoor reviews are a window into your company's soul. They reflect your culture, values, and how you treat your employees.
By actively managing your Glassdoor reviews, you can create a positive perception of your company that can help attract and retain top talent.
Managing your Glassdoor reviews is not just about responding to negative feedback. It's also about celebrating your successes, highlighting your strengths, and encouraging your employees to share their positive experiences.
Take the time to actively manage your Glassdoor page, and you'll be rewarded with a reputation that will attract top talent and help your business thrive. After all, a positive Glassdoor review is not just good for recruitment, it's good for business.
