Leads the sales team and drives revenue growth through effective sales strategies and customer acquisition. Collaborates with cross-functional teams to align sales efforts with overall business objectives and achieve sales targets.
Performance Areas:
Sales Strategy and Planning
How well does the employee develop and execute sales strategies aligned with the company's growth goals?
Does the employee identify and target new markets and customer segments?
Does the employee assess market trends and competitive landscape to inform sales decisions?
Customer Acquisition and Relationship Management
How effectively does the employee drive customer acquisition and revenue growth?
Does the employee build and maintain strong relationships with key customers and partners?
Does the employee ensure customer satisfaction and retention?
Sales Team Leadership
How does the employee build and lead a high-performing sales team?
Does the employee provide guidance, coaching, and support to sales representatives?
Does the employee foster a culture of collaboration and achievement within the sales team?
Sales Performance and Metrics
How well does the employee monitor and analyze sales performance metrics and KPIs?
Does the employee use data insights to improve sales processes and outcomes?
Does the employee implement sales forecasting and pipeline management effectively?
Sales Process Optimization
How effectively does the employee design and optimize the sales process and workflows?
Does the employee ensure efficient and effective sales operations?
Does the employee implement automation and tools to streamline sales activities?
Sales Training and Development
How does the employee design and deliver sales training programs?
Does the employee equip the sales team with the necessary skills and knowledge?
Does the employee promote continuous learning and skill development within the sales team?
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
Write and export this review. Right now, for free.
Hop into our editor to write your review, with the help of our AI tools, before exporting it as a PDF.
Whenever you’re ready, here are 4 ways WorkStory can help you:
The WorkStory Platform: Our all-in-one performance management solution. WorkStory makes it easy to gather continuous feedback, run 360 reviews, and track team progress—all in one place. Perfect for teams looking to move beyond traditional performance reviews.
The Performance Review Builder Tool: Create customized performance reviews that fit your organization’s unique needs. Tailor the reviews to each role, streamline the review process, and focus on growth-oriented feedback.
Performance Review Templates: Access a library of pre-built, best-in-class performance review templates that are ready to use. Whether you need templates for leadership, team members, or cross-functional roles, we’ve got you covered.
HR Document Templates: From onboarding checklists to change management guides, our HR templates are designed to save time and ensure consistency across your organization. Simply download, customize, and implement.
