Leads the marketing strategy and initiatives of the company, driving brand awareness, customer acquisition, and revenue growth. Collaborates with cross-functional teams to develop and execute marketing campaigns that align with business goals and customer needs.
Performance Areas:
Marketing Strategy and Planning
How well does the employee develop and execute marketing strategies aligned with the company's objectives?
Does the employee identify target markets and customer segments effectively?
Does the employee assess market trends and competitive landscape to inform marketing decisions?
Brand Management
How effectively does the employee manage the company's brand identity and reputation?
Does the employee ensure brand consistency across all marketing channels and touchpoints?
Does the employee enhance brand perception and recognition among the target audience?
Customer Acquisition and Retention
How does the employee drive customer acquisition through various marketing channels?
Does the employee implement customer retention strategies to build long-term relationships?
Does the employee analyze customer behavior and feedback to improve customer experience?
Marketing Campaign Execution
How well does the employee plan and execute marketing campaigns?
Does the employee coordinate cross-channel marketing efforts for optimal impact?
Does the employee measure and analyze campaign performance to optimize results?
Digital Marketing and Analytics
How effectively does the employee utilize digital marketing channels and technologies?
Does the employee track and analyze digital marketing metrics and KPIs?
Does the employee leverage data insights to improve marketing strategies?
Content Strategy and Development
How does the employee develop and execute content marketing strategies?
Does the employee ensure the creation of engaging and relevant content for target audiences?
Does the employee use content to drive brand awareness and lead generation?
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
Write and export this review. Right now, for free.
Hop into our editor to write your review, with the help of our AI tools, before exporting it as a PDF.
Whenever you’re ready, here are 4 ways WorkStory can help you:
The WorkStory Platform: Our all-in-one performance management solution. WorkStory makes it easy to gather continuous feedback, run 360 reviews, and track team progress—all in one place. Perfect for teams looking to move beyond traditional performance reviews.
The Performance Review Builder Tool: Create customized performance reviews that fit your organization’s unique needs. Tailor the reviews to each role, streamline the review process, and focus on growth-oriented feedback.
Performance Review Templates: Access a library of pre-built, best-in-class performance review templates that are ready to use. Whether you need templates for leadership, team members, or cross-functional roles, we’ve got you covered.
HR Document Templates: From onboarding checklists to change management guides, our HR templates are designed to save time and ensure consistency across your organization. Simply download, customize, and implement.
