Marketing/PR Agency

Digital Marketing Manager

Performance Review Example

Don't copy/paste.
Write this review right now.
For Free.

Use our web-builder to draft and export your review, using AI to speed up the process.

Start Writing
Marketing/PR Agency

Digital Marketing Manager

Job Description:
The Digital Marketing Manager oversees the company's digital marketing efforts across various channels, including SEO, social media, email marketing, and paid advertising. They analyze data insights to optimize marketing strategies, increase ROI, and drive audience engagement and conversions.
Performance Areas:
Digital Marketing Strategy
  1. How well does the Digital Marketing Manager develop and implement digital marketing strategies that align with the company's business goals?
  2. Does the Digital Marketing Manager identify and prioritize key digital marketing channels and tactics based on target audience behavior and preferences?
  3. How does the Digital Marketing Manager measure the effectiveness of digital marketing strategies and adjust them as needed?
Data-Driven Decision Making
  1. How effectively does the Digital Marketing Manager use data and analytics to make informed decisions in optimizing digital marketing campaigns?
  2. Does the Digital Marketing Manager conduct A/B testing and data analysis to identify areas for improvement and campaign optimization?
  3. How does the Digital Marketing Manager use data insights to inform marketing strategies and budget allocation?
Paid Advertising Campaigns
  1. How well does the Digital Marketing Manager plan and execute paid advertising campaigns, such as Google Ads and social media ads?
  2. Does the Digital Marketing Manager optimize ad targeting and budget allocation to maximize ROI and conversions?
  3. How does the Digital Marketing Manager continuously improve ad performance through monitoring and testing?
SEO and Organic Search Strategy
  1. How effectively does the Digital Marketing Manager optimize the company's website and content for organic search visibility and ranking?
  2. Does the Digital Marketing Manager conduct keyword research and implement SEO best practices to improve search engine rankings?
  3. How does the Digital Marketing Manager monitor and report on organic search performance and identify opportunities for improvement?
Social Media and Community Management
  1. How well does the Digital Marketing Manager oversee the company's social media presence and engagement with the online community?
  2. Does the Digital Marketing Manager foster positive interactions with followers, respond to comments, and address customer inquiries and concerns?
  3. How does the Digital Marketing Manager use social media as a platform to build brand awareness and customer loyalty?
Email Marketing Campaigns
  1. How effectively does the Digital Marketing Manager plan and execute email marketing campaigns to engage and nurture leads?
  2. Does the Digital Marketing Manager segment email lists and personalize content to improve campaign performance?
  3. How does the Digital Marketing Manager measure the success of email marketing campaigns and optimize email content and design?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.

Write and export this review. Right now, for free.

Hop into our editor to write your review, with the help of our AI tools, before exporting it as a PDF.

Write your review

Other 

Marketing/PR Agency

Job Titles

Related Performance Review Example Collections

WorkStory Performance Review Process Webinar

Our Cofounder and CEO, Matt, will guide you through WorkStory to show you:
The key features that make the WorkStory platform different from others; it's like nothing you've seen before
How to set up your review process quickly, including customizing your questions, setting up goals, and the review relationships for your team
How companies are using WorkStory's "One-Click" review process to transform and scale their performance reviews so that team members can develop their skills throughout the year

Book Your Free Demo

Thank you, your submission has been received!
Want to save some time and schedule the meeting now?
Select a Date & Time
Oops! Something went wrong while submitting the form.