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Marketing/PR Agency

Digital Marketing Manager

Performance Review Example

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Marketing/PR Agency

Digital Marketing Manager

Job Description:
The Digital Marketing Manager oversees the company's digital marketing efforts across various channels, including SEO, social media, email marketing, and paid advertising. They analyze data insights to optimize marketing strategies, increase ROI, and drive audience engagement and conversions.
Performance Areas:
Digital Marketing Strategy
  1. How well does the Digital Marketing Manager develop and implement digital marketing strategies that align with the company's business goals?
  2. Does the Digital Marketing Manager identify and prioritize key digital marketing channels and tactics based on target audience behavior and preferences?
  3. How does the Digital Marketing Manager measure the effectiveness of digital marketing strategies and adjust them as needed?
Data-Driven Decision Making
  1. How effectively does the Digital Marketing Manager use data and analytics to make informed decisions in optimizing digital marketing campaigns?
  2. Does the Digital Marketing Manager conduct A/B testing and data analysis to identify areas for improvement and campaign optimization?
  3. How does the Digital Marketing Manager use data insights to inform marketing strategies and budget allocation?
Paid Advertising Campaigns
  1. How well does the Digital Marketing Manager plan and execute paid advertising campaigns, such as Google Ads and social media ads?
  2. Does the Digital Marketing Manager optimize ad targeting and budget allocation to maximize ROI and conversions?
  3. How does the Digital Marketing Manager continuously improve ad performance through monitoring and testing?
SEO and Organic Search Strategy
  1. How effectively does the Digital Marketing Manager optimize the company's website and content for organic search visibility and ranking?
  2. Does the Digital Marketing Manager conduct keyword research and implement SEO best practices to improve search engine rankings?
  3. How does the Digital Marketing Manager monitor and report on organic search performance and identify opportunities for improvement?
Social Media and Community Management
  1. How well does the Digital Marketing Manager oversee the company's social media presence and engagement with the online community?
  2. Does the Digital Marketing Manager foster positive interactions with followers, respond to comments, and address customer inquiries and concerns?
  3. How does the Digital Marketing Manager use social media as a platform to build brand awareness and customer loyalty?
Email Marketing Campaigns
  1. How effectively does the Digital Marketing Manager plan and execute email marketing campaigns to engage and nurture leads?
  2. Does the Digital Marketing Manager segment email lists and personalize content to improve campaign performance?
  3. How does the Digital Marketing Manager measure the success of email marketing campaigns and optimize email content and design?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.

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