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Marketing/PR Agency

Social Media Manager

Performance Review Example

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Marketing/PR Agency

Social Media Manager

Job Description:
The Social Media Manager develops and implements the company's social media strategy to engage the target audience and enhance brand visibility. They curate engaging content, foster audience interaction, and analyze social media metrics to drive social media success.
Performance Areas:
Social Media Strategy
  1. How well does the Social Media Manager develop and implement social media strategies aligned with the company's marketing objectives?
  2. Does the Social Media Manager conduct competitor analysis and stay updated on industry trends to inform social media strategies?
  3. How does the Social Media Manager measure the effectiveness of social media campaigns in achieving business goals?
Content Creation
  1. How well does the Social Media Manager create and curate engaging content that resonates with the target audience on various social media platforms?
  2. Does the Social Media Manager use multimedia elements effectively to enhance content engagement?
  3. How does the Social Media Manager maintain a consistent brand voice and messaging across social media content?
Audience Engagement and Interaction
  1. How effectively does the Social Media Manager engage with the audience, respond to comments, and foster a sense of community on social media?
  2. Does the Social Media Manager actively monitor social media conversations and address inquiries and feedback promptly?
  3. How does the Social Media Manager encourage user-generated content and interactions on social media platforms?
Social Media Analytics and Insights
  1. How well does the Social Media Manager analyze social media data and metrics to measure the performance of social media campaigns?
  2. Does the Social Media Manager identify trends and opportunities for improvement based on social media analytics?
  3. How does the Social Media Manager present social media insights and recommendations to stakeholders?
Paid Social Media Advertising
  1. How effectively does the Social Media Manager plan and execute paid social media advertising campaigns to reach the target audience?
  2. Does the Social Media Manager optimize ad targeting and budget allocation for maximum ROI?
  3. How does the Social Media Manager A/B test ad creatives and copy to improve advertising performance?
Time Management and Prioritization
  1. How well does the Social Media Manager manage their time to ensure timely content creation, scheduling, and social media monitoring?
  2. Does the Social Media Manager prioritize tasks and respond to urgent social media needs promptly and efficiently?
  3. How does the Social Media Manager balance day-to-day social media activities with long-term strategy planning and content development?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.

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