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Marketing/PR Agency

Account Executive

Performance Review Example

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Marketing/PR Agency

Account Executive

Job Description:
The Account Executive is responsible for managing client relationships and serving as the primary point of contact for clients within the agency. They collaborate with internal teams to develop and execute effective marketing and PR strategies, ensuring client satisfaction and successful campaign outcomes.
Performance Areas:
Client Management
  1. How well does the employee handle client inquiries and concerns?
  2. How successful is the employee in identifying opportunities to upsell or expand services to existing clients?
  3. Does the employee proactively communicate with clients to provide updates and progress reports?
Campaign Planning and Execution
  1. How effective are the campaigns developed by the employee in achieving client objectives?
  2. Does the employee demonstrate a strong understanding of target audiences and market trends when planning campaigns?
  3. How well does the employee collaborate with the creative and PR teams during campaign execution?
Communication Skills
  1. How clear and concise are the employee's communications with clients and internal teams?
  2. Does the employee actively listen to client feedback and incorporate it into their work?
  3. How well does the employee handle challenging conversations or negotiations?
Client Retention and Growth
  1. What strategies does the employee use to foster long-term client relationships and loyalty?
  2. How successful is the employee in securing repeat business from existing clients?
  3. Does the employee proactively seek out opportunities for account growth or upselling?
Problem-Solving and Adaptability
  1. How does the employee approach and resolve problems that arise during campaigns or client interactions?
  2. How well does the employee adapt to changes in project scope or client requirements?
  3. Does the employee demonstrate a positive and solution-oriented attitude in challenging situations?
Results and Performance
  1. How consistently does the employee meet or exceed campaign targets and KPIs?
  2. How does the employee analyze and use data to optimize campaign performance?
  3. How proactive is the employee in addressing any performance gaps and implementing improvements? |
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.

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