Marketing/PR Agency

Public Relations Coordinator

Performance Review Example

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Marketing/PR Agency

Public Relations Coordinator

Job Description:
The Public Relations Coordinator supports the PR team in executing PR activities, including media outreach, press release writing, and event coordination. They monitor media coverage, assist in client communication, and contribute to the success of PR campaigns.
Performance Areas:
Media Outreach and Pitching
  1. How effectively does the Public Relations Coordinator conduct media outreach to secure media coverage and PR opportunities?
  2. Does the Public Relations Coordinator research and build relationships with relevant media contacts and journalists?
  3. How does the Public Relations Coordinator craft compelling media pitches that resonate with journalists and the target audience?
Press Release and Content Writing
  1. How well does the Public Relations Coordinator write and edit press releases and PR content that adhere to journalistic standards and convey key messages?
  2. Does the Public Relations Coordinator ensure that press materials are error-free and follow the company's brand guidelines?
  3. How does the Public Relations Coordinator tailor press releases for different media outlets and target audiences?
Event Support and Coordination
  1. How effectively does the Public Relations Coordinator support the planning and execution of PR events, such as press conferences and media briefings?
  2. Does the Public Relations Coordinator assist in coordinating logistics, invitations, and event materials?
  3. How does the Public Relations Coordinator ensure smooth event operations and media interaction during PR events?
Media Monitoring and Coverage Tracking
  1. How well does the Public Relations Coordinator monitor media coverage and compile media mentions and press clippings?
  2. Does the Public Relations Coordinator analyze media coverage to assess the impact of PR efforts and identify potential areas for improvement?
  3. How does the Public Relations Coordinator provide media monitoring reports to stakeholders and clients?
Client Communication and Support
  1. How effectively does the Public Relations Coordinator communicate with clients, keeping them informed of PR activities and campaign progress?
  2. Does the Public Relations Coordinator respond to client inquiries and address their needs promptly and professionally?
  3. How does the Public Relations Coordinator support clients in preparing for media interviews and engagements?
Social Media Management
  1. How well does the Public Relations Coordinator manage the company's social media presence, including content scheduling and audience engagement?
  2. Does the Public Relations Coordinator create and curate social media content that aligns with PR campaigns and messaging?
  3. How does the Public Relations Coordinator use social media as a platform to promote PR initiatives and engage with the audience?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.

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