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Marketing/PR Agency

Brand Marketing Manager

Performance Review Example

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Marketing/PR Agency

Brand Marketing Manager

Job Description:
The Brand Marketing Manager develops and executes brand marketing strategies to strengthen brand identity and positioning. They collaborate with creative teams, manage brand partnerships, and measure brand performance to drive brand growth and affinity.
Performance Areas:
Brand Strategy Development
  1. How well does the Brand Marketing Manager develop and implement brand marketing strategies to strengthen brand identity and positioning?
  2. Does the Brand Marketing Manager conduct market research and consumer insights to inform brand strategy development?
  3. How does the Brand Marketing Manager measure the effectiveness of brand marketing initiatives and their impact on brand perception?
Brand Identity and Messaging
  1. How effectively does the Brand Marketing Manager define and maintain the company's brand identity, including visual elements and brand messaging?
  2. Does the Brand Marketing Manager ensure consistent brand representation across all marketing materials and touchpoints?
  3. How does the Brand Marketing Manager convey brand values and unique selling propositions through marketing campaigns?
Brand Campaign Planning and Execution
  1. How well does the Brand Marketing Manager plan and execute brand marketing campaigns to drive brand awareness and engagement?
  2. Does the Brand Marketing Manager collaborate with creative teams to develop campaign concepts and creative assets?
  3. How does the Brand Marketing Manager align brand campaigns with marketing objectives and target audience segments?
Brand Partnerships and Collaborations
  1. How effectively does the Brand Marketing Manager identify and establish brand partnerships and collaborations?
  2. Does the Brand Marketing Manager negotiate and manage partnerships to maximize brand exposure and reach?
  3. How does the Brand Marketing Manager measure the success of brand collaborations and their contribution to brand growth?
Influencer Marketing
  1. How well does the Brand Marketing Manager strategize and execute influencer marketing campaigns to amplify brand messaging and reach new audiences?
  2. Does the Brand Marketing Manager identify and engage with relevant influencers aligned with the brand's values and target audience?
  3. How does the Brand Marketing Manager measure the impact of influencer marketing on brand perception and audience engagement?
Brand Performance Analysis
  1. How effectively does the Brand Marketing Manager analyze brand performance metrics, such as brand awareness, brand sentiment, and customer loyalty?
  2. Does the Brand Marketing Manager use data insights to assess brand performance against competitors and industry benchmarks?
  3. How does the Brand Marketing Manager identify areas for brand improvement and optimization?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.

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