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Real Estate Agency

Real Estate Marketing Coordinator

Performance Review Example

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Real Estate Agency

Real Estate Marketing Coordinator

Job Description:
Supports marketing efforts for real estate properties and listings. Responsibilities include creating marketing materials, coordinating property promotions, and managing digital marketing campaigns.
Performance Areas:
Marketing Material Creation
  1. How effectively does the employee create marketing materials for real estate properties and listings?
  2. Does the employee produce high-quality brochures, flyers, and promotional content to showcase properties?
  3. Does the employee ensure that marketing materials accurately represent the features and benefits of properties?
Property Promotion and Advertising
  1. How well does the employee coordinate property promotions and advertising campaigns?
  2. Does the employee plan and execute marketing strategies to attract potential buyers or renters?
  3. Does the employee use various advertising channels, such as online listings and social media, to reach a wider audience?
Digital Marketing Management
  1. How does the employee manage digital marketing campaigns for real estate listings?
  2. Does the employee optimize online listings, websites, and social media profiles to increase property visibility?
  3. Does the employee analyze digital marketing performance and make data-driven improvements to marketing strategies?
Photography and Visual Content
  1. How effectively does the employee manage property photography and visual content?
  2. Does the employee arrange professional property photography sessions and ensure high-quality images?
  3. Does the employee edit and enhance visual content to present properties in the best possible light?
Client Communication and Support
  1. How well does the employee communicate with clients and provide marketing support?
  2. Does the employee keep clients informed about marketing activities and updates on property promotions?
  3. Does the employee address client inquiries, concerns, and requests related to marketing materials and strategies?
Event Planning and Open Houses
  1. How does the employee plan and coordinate real estate events and open houses?
  2. Does the employee organize successful open house events to showcase properties to potential buyers or renters?
  3. Does the employee ensure that events are well-attended and professionally managed?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.

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Real Estate Agency

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