Focuses on marketing and promoting real estate listings and properties to attract potential buyers and renters. Responsibilities include creating marketing strategies, managing online listings, and utilizing digital marketing tools.
Performance Areas:
Marketing Strategy Development
How effectively does the employee develop marketing strategies for real estate listings and properties?
Does the employee create comprehensive marketing plans that align with property goals and target audiences?
Does the employee stay updated on real estate market trends to adjust marketing strategies accordingly?
Online Listing Management
How well does the employee manage online property listings and advertisements?
Does the employee optimize property listings on real estate websites, social media, and online platforms?
Does the employee use compelling visuals and descriptions to attract potential buyers or renters?
Digital Marketing and Advertising
How does the employee utilize digital marketing tools and advertising platforms for real estate promotion?
Does the employee effectively run online advertising campaigns to reach a wider audience?
Does the employee analyze the performance of digital marketing efforts and adjust strategies for better results?
Content Creation and Visual Marketing
How effectively does the employee create content and visuals for property marketing?
Does the employee produce high-quality photos, videos, and virtual tours to showcase properties?
Does the employee write compelling property descriptions and marketing copy?
Lead Generation and Conversion
How does the employee generate and convert leads for real estate listings?
Does the employee use lead generation techniques, such as email marketing and lead capture forms, to attract potential clients?
Does the employee nurture leads and guide them through the property inquiry and viewing process?
Marketing Analytics and Reporting
How well does the employee analyze marketing data and report on marketing campaign performance?
Does the employee use analytics tools to track website traffic, social media engagement, and lead generation?
Does the employee provide insights and recommendations for improving marketing strategies based on data analysis?
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
Write and export this review. Right now, for free.
Hop into our editor to write your review, with the help of our AI tools, before exporting it as a PDF.
Our Cofounder and CEO, Matt, will guide you through WorkStory to show you:
The key features that make the WorkStory platform different from others; it's like nothing you've seen before
How to set up your review process quickly, including customizing your questions, setting up goals, and the review relationships for your team
How companies are using WorkStory's "One-Click" review process to transform and scale their performance reviews so that team members can develop their skills throughout the year
Thank you, your submission has been received!
Want to save some time and schedule the meeting now?
