You’re a busy manager running your business, and researching the best performance review questions you can use to grow your team is time-consuming. So, we took the liberty of doing this legwork for you.
These example templates can help you create a better review experience by asking the right questions for each role.
We've curated the best questions by researching industry standard practices, pulling examples from our most successful teams, and by incorporating other other subjective parameters that we think would contribute best to growth. We hope this will help you save time in your own performance management process.
A Marketing/PR Agency is a company that provides a range of services related to marketing and public relations. They work with clients to develop marketing strategies, execute advertising campaigns, manage public relations efforts, and enhance brand visibility to reach their target audience.
The Account Executive is responsible for managing client relationships and serving as the primary point of contact for clients within the agency. They collaborate with internal teams to develop and execute effective marketing and PR strategies, ensuring client satisfaction and successful campaign outcomes.
Performance Areas:
Client Management
How well does the employee handle client inquiries and concerns?
How successful is the employee in identifying opportunities to upsell or expand services to existing clients?
Does the employee proactively communicate with clients to provide updates and progress reports?
Campaign Planning and Execution
How effective are the campaigns developed by the employee in achieving client objectives?
Does the employee demonstrate a strong understanding of target audiences and market trends when planning campaigns?
How well does the employee collaborate with the creative and PR teams during campaign execution?
Communication Skills
How clear and concise are the employee's communications with clients and internal teams?
Does the employee actively listen to client feedback and incorporate it into their work?
How well does the employee handle challenging conversations or negotiations?
Client Retention and Growth
What strategies does the employee use to foster long-term client relationships and loyalty?
How successful is the employee in securing repeat business from existing clients?
Does the employee proactively seek out opportunities for account growth or upselling?
Problem-Solving and Adaptability
How does the employee approach and resolve problems that arise during campaigns or client interactions?
How well does the employee adapt to changes in project scope or client requirements?
Does the employee demonstrate a positive and solution-oriented attitude in challenging situations?
Results and Performance
How consistently does the employee meet or exceed campaign targets and KPIs?
How does the employee analyze and use data to optimize campaign performance?
How proactive is the employee in addressing any performance gaps and implementing improvements? |
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
The Content Writer creates compelling and engaging content for various marketing channels, including blog posts, articles, social media, and marketing materials. They craft content that aligns with the company's brand voice and messaging, captivating audiences and driving brand awareness.
Performance Areas:
Content Creation
How well does the Content Writer produce high-quality and engaging content that aligns with the company's brand voice and messaging?
Does the Content Writer demonstrate versatility in writing various types of content, such as blog posts, articles, social media posts, and marketing materials?
How does the Content Writer ensure that all content is accurate, well-researched, and free of errors?
Collaboration with Marketing Teams
How effectively does the Content Writer collaborate with marketing teams to align content with overall marketing strategies and campaigns?
Does the Content Writer actively participate in content brainstorming sessions and contribute ideas for integrated marketing initiatives?
How does the Content Writer provide valuable input to improve content performance based on marketing team feedback?
SEO and Keywords
How well does the Content Writer incorporate relevant keywords and optimize content for search engine visibility and ranking?
Does the Content Writer conduct keyword research to identify target audience search behavior and preferences?
How does the Content Writer ensure that SEO best practices are followed in content creation and distribution?
Audience Engagement
How effectively does the Content Writer craft content that resonates with the target audience and sparks engagement?
Does the Content Writer use storytelling techniques and emotional appeal to connect with readers and viewers?
How does the Content Writer encourage audience interaction and responses to content?
Content Promotion and Distribution
How well does the Content Writer strategize and execute content promotion plans to reach a wider audience and increase content visibility?
Does the Content Writer leverage various content distribution channels, such as social media, email marketing, and guest posting?
How does the Content Writer measure the success of content promotion efforts and adjust strategies accordingly?
Content Performance Analysis
How effectively does the Content Writer analyze content performance metrics, such as page views, engagement, and conversions?
Does the Content Writer identify top-performing content and leverage insights to create content with similar success?
How does the Content Writer continuously improve content based on performance analysis and audience feedback?
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
The Digital Marketing Manager oversees the company's digital marketing efforts across various channels, including SEO, social media, email marketing, and paid advertising. They analyze data insights to optimize marketing strategies, increase ROI, and drive audience engagement and conversions.
Performance Areas:
Digital Marketing Strategy
How well does the Digital Marketing Manager develop and implement digital marketing strategies that align with the company's business goals?
Does the Digital Marketing Manager identify and prioritize key digital marketing channels and tactics based on target audience behavior and preferences?
How does the Digital Marketing Manager measure the effectiveness of digital marketing strategies and adjust them as needed?
Data-Driven Decision Making
How effectively does the Digital Marketing Manager use data and analytics to make informed decisions in optimizing digital marketing campaigns?
Does the Digital Marketing Manager conduct A/B testing and data analysis to identify areas for improvement and campaign optimization?
How does the Digital Marketing Manager use data insights to inform marketing strategies and budget allocation?
Paid Advertising Campaigns
How well does the Digital Marketing Manager plan and execute paid advertising campaigns, such as Google Ads and social media ads?
Does the Digital Marketing Manager optimize ad targeting and budget allocation to maximize ROI and conversions?
How does the Digital Marketing Manager continuously improve ad performance through monitoring and testing?
SEO and Organic Search Strategy
How effectively does the Digital Marketing Manager optimize the company's website and content for organic search visibility and ranking?
Does the Digital Marketing Manager conduct keyword research and implement SEO best practices to improve search engine rankings?
How does the Digital Marketing Manager monitor and report on organic search performance and identify opportunities for improvement?
Social Media and Community Management
How well does the Digital Marketing Manager oversee the company's social media presence and engagement with the online community?
Does the Digital Marketing Manager foster positive interactions with followers, respond to comments, and address customer inquiries and concerns?
How does the Digital Marketing Manager use social media as a platform to build brand awareness and customer loyalty?
Email Marketing Campaigns
How effectively does the Digital Marketing Manager plan and execute email marketing campaigns to engage and nurture leads?
Does the Digital Marketing Manager segment email lists and personalize content to improve campaign performance?
How does the Digital Marketing Manager measure the success of email marketing campaigns and optimize email content and design?
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
The Marketing Coordinator assists in planning and executing marketing campaigns and manages the company's social media presence. They collaborate with team members to coordinate campaign activities and liaise with vendors or partners to ensure successful campaign outcomes.
Performance Areas:
Campaign Planning and Execution
How well does the Marketing Coordinator collaborate with team members during campaign planning and brainstorming sessions?
How effective are the Marketing Coordinator's contributions to campaign execution, and how do they ensure the smooth execution of marketing initiatives?
Does the Marketing Coordinator demonstrate creativity in proposing innovative campaign ideas and strategies?
Communication Skills
How well does the Marketing Coordinator convey marketing messages through various channels, such as email, social media, and content marketing?
Does the Marketing Coordinator engage with the audience and respond to inquiries promptly and professionally?
How effectively does the Marketing Coordinator coordinate with clients and internal stakeholders to ensure clear communication and alignment of goals?
Results and Performance
How well does the Marketing Coordinator analyze campaign data to assess performance, identify trends, and make data-driven decisions for optimization?
Does the Marketing Coordinator proactively identify opportunities for improvement based on performance data and take necessary actions?
How does the Marketing Coordinator present campaign performance data and insights to stakeholders, ensuring clear and meaningful reporting?
Client Management
How well does the Marketing Coordinator build and maintain positive relationships with clients, understanding their needs and preferences?
How effectively does the Marketing Coordinator address client feedback and concerns, ensuring client satisfaction?
How does the Marketing Coordinator ensure efficient communication with clients, keeping them informed of project progress and updates?
Problem-Solving and Adaptability
How well does the Marketing Coordinator handle unexpected challenges and adapt to changing marketing trends or client demands?
Does the Marketing Coordinator demonstrate proactive problem-solving skills in resolving issues that may arise during campaign execution?
How does the Marketing Coordinator approach complex situations, leveraging creativity and resourcefulness to find innovative solutions?
Collaboration Skills
How effectively does the Marketing Coordinator collaborate with other team members and departments to ensure seamless project execution?
Does the Marketing Coordinator actively contribute ideas and insights during team meetings and discussions?
How well does the Marketing Coordinator foster a collaborative work environment, encouraging open communication and knowledge-sharing?
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
The Public Relations Manager is responsible for building and maintaining the company's public image through effective PR strategies and campaigns. They handle media relations, crisis management, and client communication, aligning PR efforts with marketing objectives.
Performance Areas:
Public Relations Strategy Development
How effectively does the Public Relations Manager develop and execute public relations strategies to enhance the company's reputation?
Does the Public Relations Manager align PR strategies with overall marketing objectives and brand messaging?
How does the Public Relations Manager measure the success and impact of PR strategies and campaigns?
Communication Skills
How well does the Public Relations Manager communicate with media outlets, journalists, and influencers to secure media coverage and PR opportunities?
Does the Public Relations Manager craft compelling press releases and other PR materials that effectively convey key messages?
How does the Public Relations Manager handle media inquiries and interviews to ensure positive media representation?
Crisis Management
How well does the Public Relations Manager handle crisis situations, providing timely and effective communication to stakeholders and the public?
Does the Public Relations Manager develop crisis communication plans and protocols to manage potential PR crises?
How does the Public Relations Manager demonstrate calmness and professionalism under pressure during crisis situations?
Client Relationship Management
How effectively does the Public Relations Manager build and maintain strong relationships with clients, understanding their PR needs and objectives?
Does the Public Relations Manager collaborate with clients to develop PR strategies and campaigns aligned with their brand values?
How does the Public Relations Manager ensure high client satisfaction and address client feedback constructively?
Event Planning and Execution
How well does the Public Relations Manager plan and execute PR events, such as product launches, press conferences, and media briefings?
Does the Public Relations Manager coordinate with event organizers, vendors, and stakeholders to ensure seamless event execution?
How does the Public Relations Manager measure the success of PR events and their impact on brand visibility and reputation?
Leadership and Decision-Making
How effectively does the Public Relations Manager lead the PR team, providing guidance, support, and constructive feedback?
Does the Public Relations Manager make well-informed and timely decisions, considering the impact on the company's reputation and image?
How does the Public Relations Manager foster a positive and productive work environment within the PR team?
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
The Brand Marketing Manager develops and executes brand marketing strategies to strengthen brand identity and positioning. They collaborate with creative teams, manage brand partnerships, and measure brand performance to drive brand growth and affinity.
Performance Areas:
Brand Strategy Development
How well does the Brand Marketing Manager develop and implement brand marketing strategies to strengthen brand identity and positioning?
Does the Brand Marketing Manager conduct market research and consumer insights to inform brand strategy development?
How does the Brand Marketing Manager measure the effectiveness of brand marketing initiatives and their impact on brand perception?
Brand Identity and Messaging
How effectively does the Brand Marketing Manager define and maintain the company's brand identity, including visual elements and brand messaging?
Does the Brand Marketing Manager ensure consistent brand representation across all marketing materials and touchpoints?
How does the Brand Marketing Manager convey brand values and unique selling propositions through marketing campaigns?
Brand Campaign Planning and Execution
How well does the Brand Marketing Manager plan and execute brand marketing campaigns to drive brand awareness and engagement?
Does the Brand Marketing Manager collaborate with creative teams to develop campaign concepts and creative assets?
How does the Brand Marketing Manager align brand campaigns with marketing objectives and target audience segments?
Brand Partnerships and Collaborations
How effectively does the Brand Marketing Manager identify and establish brand partnerships and collaborations?
Does the Brand Marketing Manager negotiate and manage partnerships to maximize brand exposure and reach?
How does the Brand Marketing Manager measure the success of brand collaborations and their contribution to brand growth?
Influencer Marketing
How well does the Brand Marketing Manager strategize and execute influencer marketing campaigns to amplify brand messaging and reach new audiences?
Does the Brand Marketing Manager identify and engage with relevant influencers aligned with the brand's values and target audience?
How does the Brand Marketing Manager measure the impact of influencer marketing on brand perception and audience engagement?
Brand Performance Analysis
How effectively does the Brand Marketing Manager analyze brand performance metrics, such as brand awareness, brand sentiment, and customer loyalty?
Does the Brand Marketing Manager use data insights to assess brand performance against competitors and industry benchmarks?
How does the Brand Marketing Manager identify areas for brand improvement and optimization?
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
The Graphic Designer creates visual content and design elements for marketing campaigns, ensuring brand consistency and visual appeal. They collaborate with creative teams to produce compelling visuals that effectively convey key messages to the target audience.
Performance Areas:
Visual Content Creation
How creatively does the Graphic Designer develop visual content that aligns with the company's brand identity and marketing goals?
Does the Graphic Designer explore various design styles and techniques to keep the visual content fresh and appealing?
How does the Graphic Designer maintain consistency in design elements across different marketing materials?
Collaboration with Creative Teams
How effectively does the Graphic Designer collaborate with creative teams to align visual content with overall marketing concepts?
Does the Graphic Designer actively seek feedback and incorporate input from stakeholders into design projects?
How does the Graphic Designer contribute to the creative direction of marketing campaigns through visual storytelling?
Design Software Proficiency
How well does the Graphic Designer demonstrate proficiency in design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)?
Does the Graphic Designer stay updated on the latest design tools and technologies to enhance design capabilities?
How does the Graphic Designer leverage design software to create high-quality and professional marketing materials?
Visual Brand Identity
How effectively does the Graphic Designer translate the company's brand identity and values into visual design elements?
Does the Graphic Designer adhere to brand guidelines and ensure consistent branding across all marketing materials?
How does the Graphic Designer infuse creativity and innovation into visual brand representation?
Print and Digital Design
How well does the Graphic Designer design marketing materials for both print and digital channels, ensuring visual appeal and effectiveness?
Does the Graphic Designer consider the unique requirements and specifications of various print and digital platforms?
How does the Graphic Designer optimize visual content for digital display and responsiveness?
Visual Communication and Storytelling
How effectively does the Graphic Designer use visual elements to communicate complex ideas and brand messages?
Does the Graphic Designer employ storytelling techniques to engage the audience and evoke emotions through visual content?
How does the Graphic Designer ensure that visual communication aligns with the intended message and target audience?
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
The Marketing Analyst analyzes marketing data and provides valuable insights to optimize campaigns and support decision-making. They conduct market research, track campaign performance, and use data-driven strategies to improve marketing initiatives.
Performance Areas:
Marketing Data Analysis
How effectively does the Marketing Analyst analyze marketing data, such as campaign performance metrics, website traffic, and customer behavior?
Does the Marketing Analyst use data visualization tools to present insights in a clear and meaningful manner?
How does the Marketing Analyst identify patterns and trends in marketing data to guide decision-making?
Performance Reporting
How well does the Marketing Analyst prepare and deliver performance reports on marketing campaigns to stakeholders?
Does the Marketing Analyst communicate key findings and recommendations to improve campaign performance?
How does the Marketing Analyst ensure that performance reports are accurate and comprehensive?
Market Research and Competitor Analysis
How effectively does the Marketing Analyst conduct market research to identify target audience preferences and industry trends?
Does the Marketing Analyst perform competitor analysis to gain insights into competitor strategies and positioning?
How does the Marketing Analyst use market research to support the development of effective marketing strategies?
Marketing Strategy Evaluation
How well does the Marketing Analyst evaluate the success and impact of marketing strategies and tactics?
Does the Marketing Analyst measure the return on investment (ROI) of marketing campaigns and assess their contribution to business objectives?
How does the Marketing Analyst identify areas for strategy refinement and improvement?
Data-Driven Decision Making
How effectively does the Marketing Analyst use data insights to make data-driven decisions in marketing planning and execution?
Does the Marketing Analyst conduct A/B testing and experiments to optimize marketing initiatives?
How does the Marketing Analyst leverage data to identify growth opportunities and address marketing challenges?
Customer Segmentation and Targeting
How well does the Marketing Analyst segment and analyze customer data to understand customer behaviors and preferences?
Does the Marketing Analyst identify target audience segments for personalized marketing campaigns?
How does the Marketing Analyst ensure that marketing efforts are tailored to specific customer segments?
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
The Public Relations Coordinator supports the PR team in executing PR activities, including media outreach, press release writing, and event coordination. They monitor media coverage, assist in client communication, and contribute to the success of PR campaigns.
Performance Areas:
Media Outreach and Pitching
How effectively does the Public Relations Coordinator conduct media outreach to secure media coverage and PR opportunities?
Does the Public Relations Coordinator research and build relationships with relevant media contacts and journalists?
How does the Public Relations Coordinator craft compelling media pitches that resonate with journalists and the target audience?
Press Release and Content Writing
How well does the Public Relations Coordinator write and edit press releases and PR content that adhere to journalistic standards and convey key messages?
Does the Public Relations Coordinator ensure that press materials are error-free and follow the company's brand guidelines?
How does the Public Relations Coordinator tailor press releases for different media outlets and target audiences?
Event Support and Coordination
How effectively does the Public Relations Coordinator support the planning and execution of PR events, such as press conferences and media briefings?
Does the Public Relations Coordinator assist in coordinating logistics, invitations, and event materials?
How does the Public Relations Coordinator ensure smooth event operations and media interaction during PR events?
Media Monitoring and Coverage Tracking
How well does the Public Relations Coordinator monitor media coverage and compile media mentions and press clippings?
Does the Public Relations Coordinator analyze media coverage to assess the impact of PR efforts and identify potential areas for improvement?
How does the Public Relations Coordinator provide media monitoring reports to stakeholders and clients?
Client Communication and Support
How effectively does the Public Relations Coordinator communicate with clients, keeping them informed of PR activities and campaign progress?
Does the Public Relations Coordinator respond to client inquiries and address their needs promptly and professionally?
How does the Public Relations Coordinator support clients in preparing for media interviews and engagements?
Social Media Management
How well does the Public Relations Coordinator manage the company's social media presence, including content scheduling and audience engagement?
Does the Public Relations Coordinator create and curate social media content that aligns with PR campaigns and messaging?
How does the Public Relations Coordinator use social media as a platform to promote PR initiatives and engage with the audience?
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
The Social Media Manager develops and implements the company's social media strategy to engage the target audience and enhance brand visibility. They curate engaging content, foster audience interaction, and analyze social media metrics to drive social media success.
Performance Areas:
Social Media Strategy
How well does the Social Media Manager develop and implement social media strategies aligned with the company's marketing objectives?
Does the Social Media Manager conduct competitor analysis and stay updated on industry trends to inform social media strategies?
How does the Social Media Manager measure the effectiveness of social media campaigns in achieving business goals?
Content Creation
How well does the Social Media Manager create and curate engaging content that resonates with the target audience on various social media platforms?
Does the Social Media Manager use multimedia elements effectively to enhance content engagement?
How does the Social Media Manager maintain a consistent brand voice and messaging across social media content?
Audience Engagement and Interaction
How effectively does the Social Media Manager engage with the audience, respond to comments, and foster a sense of community on social media?
Does the Social Media Manager actively monitor social media conversations and address inquiries and feedback promptly?
How does the Social Media Manager encourage user-generated content and interactions on social media platforms?
Social Media Analytics and Insights
How well does the Social Media Manager analyze social media data and metrics to measure the performance of social media campaigns?
Does the Social Media Manager identify trends and opportunities for improvement based on social media analytics?
How does the Social Media Manager present social media insights and recommendations to stakeholders?
Paid Social Media Advertising
How effectively does the Social Media Manager plan and execute paid social media advertising campaigns to reach the target audience?
Does the Social Media Manager optimize ad targeting and budget allocation for maximum ROI?
How does the Social Media Manager A/B test ad creatives and copy to improve advertising performance?
Time Management and Prioritization
How well does the Social Media Manager manage their time to ensure timely content creation, scheduling, and social media monitoring?
Does the Social Media Manager prioritize tasks and respond to urgent social media needs promptly and efficiently?
How does the Social Media Manager balance day-to-day social media activities with long-term strategy planning and content development?
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
We know that choosing the right performance review questions can be daunting. These are the best options we found during our research, and we hope they're helpful for your team.
If you think there's an excellent addition that should be made, drop an email to our team at hello@workstory.team. Until then, happy growing!
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