Entertainment and Media

Social Media Manager Entertainment

Performance Review Example

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Entertainment and Media

Job Description:

Develops and executes social media strategies to engage audiences, build brand awareness, and drive business objectives.

Performance Areas:

Social Media Strategy Development

How effectively does the social media manager develop comprehensive social media strategies?
Does the social media manager align social media plans with overall marketing and business goals?
How does the social media manager define clear objectives and target audiences for social media efforts?

Content Creation and Curation

How well does the social media manager create and curate engaging social media content?
Does the social media manager develop a consistent brand voice and messaging across social channels?
How does the social media manager adapt content for different social media platforms and audiences?

Community Engagement and Moderation

How effectively does the social media manager engage and interact with social media communities?
Does the social media manager respond promptly to comments, inquiries, and messages?
How does the social media manager moderate and handle negative feedback or sensitive situations?

Social Media Analytics and Reporting

How well does the social media manager analyze and report on social media performance metrics?
Does the social media manager use analytics tools to measure reach, engagement, and conversions?
How does the social media manager derive actionable insights from social media data to optimize strategies?

Influencer Marketing and Partnerships

How effectively does the social media manager identify and collaborate with influencers?
Does the social media manager develop mutually beneficial influencer partnerships?
How does the social media manager coordinate and manage influencer campaigns and activations?

Social Media Advertising and Promotion

How well does the social media manager plan and execute social media advertising campaigns?
Does the social media manager optimize ad targeting, placement, and budgeting for maximum impact?
How does the social media manager monitor and adjust social media advertising performance?

Overall Performance:

Goals and Development:

Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.

Additional Comments:

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