Logistics and Transportation

Freight Broker

Performance Review Example

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Logistics and Transportation

Freight Broker

Job Description:
Facilitates the transportation of goods by connecting shippers with carriers and negotiating rates and contracts.
Performance Areas:
Customer Acquisition and Relationship Building
  1. How effectively does the broker acquire new customers and grow the business?
  2. Does the broker identify and target potential high-value customers?
  3. How does the broker build and maintain strong relationships with existing customers?
Load Planning and Negotiation
  1. How well does the broker plan and coordinate loads for customers?
  2. Does the broker effectively match customer needs with available carrier capacity?
  3. How does the broker negotiate competitive rates and terms with carriers?
Carrier Selection and Management
  1. How effectively does the broker select and manage a network of carriers?
  2. Does the broker evaluate carrier performance and reliability?
  3. How does the broker maintain strong working relationships with carriers?
Rate Analysis and Pricing Strategies
  1. How well does the broker analyze market rates and develop pricing strategies?
  2. Does the broker monitor competitor pricing and market trends?
  3. How does the broker optimize pricing to remain competitive while maximizing profitability?
Claims Management and Resolution
  1. How effectively does the broker handle and resolve freight claims?
  2. Does the broker investigate and document claims thoroughly?
  3. How does the broker negotiate with carriers and customers to resolve claims satisfactorily?
Industry Knowledge and Market Trends
  1. How well does the broker stay informed about industry developments and market trends?
  2. Does the broker participate in industry events and networking opportunities?
  3. How does the broker leverage industry knowledge to provide value to customers?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.

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