Performance Review Templates

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Sports Management

Performance Review Examples in 2024

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We've curated the best questions by researching industry standard practices, pulling examples from our most successful teams, and by incorporating other other subjective parameters that we think would contribute best to growth. We hope this will help you save time in your own performance management process.

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Sports Management

Performance Review Examples

Sports management firms play a pivotal role in the world of sports by representing and guiding the careers of athletes and sports professionals. These companies offer a comprehensive suite of services, which may include contract negotiations, endorsement deals, event planning, and brand management. By leveraging their industry expertise and networks, sports management companies help athletes navigate the competitive and complex landscape of professional sports, enabling them to focus on their performance while maximizing their opportunities on and off the field.
Sports Agent
Sports Talent Scout
Sports Event Coordinator
Sports Facilities Manager
Sports Analytics Specialist
Sports Sales Representative
Sports Public Relations Manager
Sports Facilities Maintenance Supervisor
Sports Social Media Manager
Sports Marketing Manager

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Sports Management

Sports Agent

Job Description:
Represents and negotiates on behalf of athletes, helping them secure contracts, endorsements, and career opportunities. Responsibilities include contract negotiations, talent scouting, and client relationship management.
Performance Areas:
Contract Negotiations
  1. How effectively does the employee negotiate athlete contracts with sports teams, organizations, and sponsors?
  2. Does the employee secure favorable terms, salaries, and incentives for clients while adhering to legal and industry standards?
  3. Does the employee provide expert advice and advocacy throughout the negotiation process?
Talent Scouting and Recruitment
  1. How well does the employee identify and recruit promising athletes and sports talents?
  2. Does the employee evaluate athletic potential, performance, and marketability to build a successful roster of clients?
  3. Does the employee stay updated on emerging talent and industry trends?
Client Relationship Management
  1. How does the employee manage and nurture relationships with athlete clients?
  2. Does the employee provide ongoing support, guidance, and advocacy to help clients achieve their career goals?
  3. Does the employee ensure clear communication and alignment with clients' interests and aspirations?
Endorsement and Sponsorship Deals
  1. How effectively does the employee secure endorsement and sponsorship opportunities for clients?
  2. Does the employee identify and negotiate partnerships with brands and sponsors that align with clients' values and image?
  3. Does the employee maximize endorsement earnings and exposure for clients?
Marketing and Brand Building
  1. How does the employee contribute to the marketing and brand building of athlete clients?
  2. Does the employee develop marketing strategies and campaigns to enhance clients' visibility and reputation?
  3. Does the employee leverage digital and social media platforms to promote clients' personal brands?
Market Research and Analysis
  1. How well does the employee conduct market research and analysis to make informed decisions?
  2. Does the employee analyze athlete contracts, market trends, and financial opportunities to benefit clients?
  3. Does the employee provide data-driven insights and recommendations to optimize clients' career trajectories?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.
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Sports Management

Sports Talent Scout

Job Description:
Identifies and evaluates potential athletes and talent for sports organizations. Responsibilities include talent assessment, scouting reports, and recruitment strategies.
Performance Areas:
Talent Assessment
  1. How effectively does the employee assess the potential and talent of athletes in various sports disciplines?
  2. Does the employee use scouting techniques and criteria to evaluate athletic skills, performance, and potential?
  3. Does the employee provide accurate and insightful talent assessments to guide recruitment decisions?
Scouting Reports
  1. How well does the employee create comprehensive scouting reports for athletes and prospects?
  2. Does the employee document strengths, weaknesses, and development areas for athletes?
  3. Does the employee communicate scouting reports to sports organizations and coaching staff effectively?
Recruitment Strategies
  1. How does the employee develop and implement recruitment strategies to attract top talent?
  2. Does the employee identify recruitment targets and prioritize athlete recruitment based on team needs?
  3. Does the employee establish relationships with athletes, agents, and coaches to facilitate recruitment efforts?
Networking and Relationships
  1. How effectively does the employee build and maintain relationships within the sports community?
  2. Does the employee attend sporting events, tournaments, and competitions to network and discover talent?
  3. Does the employee collaborate with agents, coaches, and talent agencies to expand recruitment opportunities?
Data Analysis
  1. How does the employee utilize data analysis and statistics to support talent scouting efforts?
  2. Does the employee gather and analyze data on athlete performance, statistics, and trends to inform recruitment decisions?
  3. Does the employee use data-driven insights to identify emerging talent and market trends in sports?
Scouting Technology
  1. How well does the employee leverage scouting technology and tools in the talent identification process?
  2. Does the employee use video analysis, tracking systems, and digital platforms for remote scouting and evaluation?
  3. Does the employee stay updated on advancements in scouting technology to gain a competitive edge?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.
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Sports Management

Sports Event Coordinator

Job Description:
Manages the planning and execution of sports events, tournaments, and competitions for athletes and teams. Responsibilities include event logistics, scheduling, and participant coordination.
Performance Areas:
Event Logistics and Planning
  1. How effectively does the employee plan and organize sports events, ensuring all logistical aspects are well-coordinated?
  2. Does the employee manage venue selection, equipment procurement, and event timelines to create seamless experiences for participants and spectators?
  3. Does the employee prepare contingency plans to address unforeseen challenges during events?
Participant and Team Coordination
  1. How well does the employee coordinate with athletes, teams, and event participants?
  2. Does the employee facilitate participant registration, communication, and documentation requirements?
  3. Does the employee ensure that teams and athletes have the necessary information and support leading up to and during events?
Scheduling and Timetable Management
  1. How does the employee create and manage event schedules and timetables?
  2. Does the employee coordinate game schedules, practice sessions, and event agendas to optimize efficiency and fairness?
  3. Does the employee communicate schedules to all stakeholders and provide updates as needed?
Venue and Facility Management
  1. How effectively does the employee oversee venue and facility operations during sports events?
  2. Does the employee ensure venues are prepared, safe, and compliant with regulations for athletes and spectators?
  3. Does the employee manage venue staff, security, and maintenance to provide a conducive environment for events?
Participant Experience Enhancement
  1. How does the employee enhance the overall experience for event participants?
  2. Does the employee organize amenities, services, and hospitality options to meet the needs and preferences of athletes and teams?
  3. Does the employee gather feedback and make improvements based on participant satisfaction and feedback?
Media and Public Relations
  1. How well does the employee manage media and public relations during sports events?
  2. Does the employee coordinate media access, press conferences, and interviews with athletes and teams?
  3. Does the employee handle public inquiries, provide event information, and ensure a positive public image for the organization?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.
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Sports Management

Sports Facilities Manager

Job Description:
Manages and oversees sports facilities, stadiums, and venues used by athletes, teams, and sports organizations. Responsibilities include facility maintenance, event logistics, and safety compliance.
Performance Areas:
Facility Maintenance
  1. How effectively does the employee manage the maintenance and upkeep of sports facilities and venues?
  2. Does the employee ensure that facilities are safe, clean, and well-maintained for athletes and spectators?
  3. Does the employee schedule and oversee maintenance activities, repairs, and renovations as needed?
Event Logistics
  1. How well does the employee coordinate event logistics for sports competitions and activities held in facilities?
  2. Does the employee plan and execute event setups, layouts, and seating arrangements to optimize spectator experiences?
  3. Does the employee coordinate with event organizers, teams, and vendors to ensure smooth event operations?
Safety Compliance
  1. How does the employee ensure safety compliance and emergency preparedness in sports facilities?
  2. Does the employee implement safety protocols, evacuation plans, and security measures to protect athletes and attendees?
  3. Does the employee conduct safety inspections and address safety concerns promptly?
Venue Booking and Scheduling
  1. How effectively does the employee manage venue booking and scheduling for sports events and activities?
  2. Does the employee handle reservations, contracts, and agreements with sports organizations and event planners?
  3. Does the employee optimize venue schedules to maximize utilization and revenue generation?
Budget and Resource Management
  1. How does the employee manage budgets and allocate resources for facility operations?
  2. Does the employee develop and oversee budgets for facility maintenance, staffing, and improvements?
  3. Does the employee negotiate contracts with suppliers and service providers to control costs and optimize resource allocation?
Environmental Sustainability
  1. How well does the employee promote and implement environmental sustainability practices in sports facilities?
  2. Does the employee adopt eco-friendly initiatives, energy-efficient technologies, and waste reduction strategies?
  3. Does the employee strive to minimize the environmental footprint of sports facilities?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.
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Sports Management

Sports Analytics Specialist

Job Description:
Utilizes data analysis and statistical modeling to extract insights and inform decision-making in sports management. Responsibilities include performance analysis, predictive modeling, and data-driven strategy development.
Performance Areas:
Performance Analysis
  1. How effectively does the employee analyze the performance of athletes, teams, and strategies using data and statistics?
  2. Does the employee use performance metrics to assess strengths, weaknesses, and areas for improvement?
  3. Does the employee provide actionable insights to coaches, managers, and athletes to enhance performance?
Predictive Modeling
  1. How well does the employee develop predictive models for sports outcomes and player performance?
  2. Does the employee use historical data and statistical techniques to forecast game results and player performance trends?
  3. Does the employee validate predictive models and adjust them as needed based on real-world results?
Data-Driven Strategy Development
  1. How does the employee contribute to data-driven strategy development in sports management?
  2. Does the employee collaborate with coaches and managers to create game plans and strategies informed by analytics?
  3. Does the employee provide strategic recommendations based on data insights to gain a competitive advantage?
Data Collection and Integration
  1. How effectively does the employee collect, manage, and integrate sports-related data from various sources?
  2. Does the employee ensure data accuracy, reliability, and security in data collection processes?
  3. Does the employee develop data integration pipelines to streamline analysis and reporting?
Statistical Software and Tools
  1. How does the employee utilize statistical software and tools for data analysis?
  2. Does the employee proficiently use software such as R, Python, or specialized sports analytics platforms?
  3. Does the employee stay updated on advancements in sports analytics technology and techniques?
Visualization and Reporting
  1. How well does the employee communicate data findings through visualization and reporting?
  2. Does the employee create informative and visually appealing charts, graphs, and reports to convey insights to stakeholders?
  3. Does the employee tailor reporting to different audiences, such as coaches, management, and athletes?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.
View
Sports Management

Sports Sales Representative

Job Description:
Drives revenue generation through the sale of sports event tickets, merchandise, and sponsorships. Responsibilities include prospecting, sales campaigns, and client relationship management.
Performance Areas:
Prospecting
  1. How effectively does the employee identify and target potential clients and leads for sports sales?
  2. Does the employee research and analyze customer demographics and preferences to tailor sales strategies?
  3. Does the employee use prospecting techniques to build a robust sales pipeline?
Sales Campaigns
  1. How well does the employee plan and execute sales campaigns to maximize ticket and merchandise sales?
  2. Does the employee create persuasive sales pitches and promotional offers to attract customers?
  3. Does the employee track and report on the success of sales campaigns in meeting revenue goals?
Client Relationship Management
  1. How does the employee build and maintain relationships with clients and season ticket holders?
  2. Does the employee provide excellent customer service, addressing inquiries, and resolving issues promptly?
  3. Does the employee implement retention strategies to ensure client satisfaction and renewals?
Sales Presentations
  1. How effectively does the employee deliver sales presentations and pitches to potential clients?
  2. Does the employee articulate the value and benefits of sports event attendance, sponsorships, and merchandise?
  3. Does the employee customize sales presentations to align with client needs and objectives?
Sales Negotiations
  1. How well does the employee negotiate sales terms, pricing, and packages with clients and sponsors?
  2. Does the employee use effective negotiation techniques to secure agreements and contracts?
  3. Does the employee balance client demands with organizational goals and profitability?
Sales Targets
  1. How does the employee set, track, and achieve sales targets and revenue goals?
  2. Does the employee develop and implement sales strategies to meet or exceed monthly and annual quotas?
  3. Does the employee analyze sales data and adjust strategies to optimize performance?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.
View
Sports Management

Sports Public Relations Manager

Job Description:
Manages the public image and communications of athletes, teams, and sports organizations. Responsibilities include media relations, crisis management, and brand promotion.
Performance Areas:
Media Relations
  1. How effectively does the employee manage media relationships and interactions for athletes and sports organizations?
  2. Does the employee coordinate press releases, interviews, and media appearances to maintain a positive public image?
  3. Does the employee secure media coverage and manage media inquiries professionally?
Crisis Management
  1. How well does the employee handle crisis situations and manage public relations in challenging circumstances?
  2. Does the employee develop crisis communication plans and responses to protect the reputation of athletes and teams?
  3. Does the employee provide guidance and support during crises to minimize negative impacts?
Brand Promotion
  1. How does the employee promote and enhance the brand image of athletes and sports organizations?
  2. Does the employee create and execute brand-building campaigns and initiatives that align with strategic goals?
  3. Does the employee leverage digital and social media platforms to enhance visibility and reputation?
Public Relations Strategy
  1. How effectively does the employee develop and implement public relations strategies?
  2. Does the employee identify opportunities to enhance public perception, fan engagement, and community relations?
  3. Does the employee collaborate with athletes, teams, and management to align PR strategies with organizational objectives?
Stakeholder Communication
  1. How well does the employee communicate with internal and external stakeholders in sports management?
  2. Does the employee provide regular updates and reports to athletes, teams, and management on PR efforts and outcomes?
  3. Does the employee foster positive relationships with sponsors, fans, and the sports community?
Event and Campaign PR
  1. How does the employee manage PR efforts for sports events and marketing campaigns?
  2. Does the employee plan and execute PR activities to maximize media coverage and fan engagement during events?
  3. Does the employee analyze the effectiveness of PR strategies for events and campaigns?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.
View
Sports Management

Sports Facilities Maintenance Supervisor

Job Description:
Supervises and oversees the maintenance and upkeep of sports facilities, stadiums, and venues. Responsibilities include managing maintenance teams, repairs, and safety compliance.
Performance Areas:
Maintenance Team Leadership
  1. How effectively does the employee lead and manage maintenance teams responsible for sports facility upkeep?
  2. Does the employee provide clear instructions, set expectations, and delegate tasks to maintenance staff?
  3. Does the employee foster a collaborative and productive work environment within the maintenance team?
Facility Repairs
  1. How well does the employee oversee repairs and maintenance activities for sports facilities?
  2. Does the employee ensure that maintenance tasks, equipment repairs, and facility improvements are completed efficiently?
  3. Does the employee respond to urgent repairs and issues promptly to minimize disruptions to sports events?
Safety Compliance
  1. How does the employee ensure safety compliance and adherence to regulations within sports facilities?
  2. Does the employee develop and implement safety protocols, emergency response plans, and security measures?
  3. Does the employee conduct regular safety inspections and address identified concerns promptly?
Preventive Maintenance
  1. How effectively does the employee plan and execute preventive maintenance programs for sports facilities?
  2. Does the employee schedule routine inspections, servicing, and maintenance to prevent breakdowns and damage?
  3. Does the employee maintain records of maintenance activities and equipment condition for future reference?
Budget Management
  1. How does the employee manage budgets and allocate resources for facility maintenance and repairs?
  2. Does the employee develop maintenance budgets, control expenses, and optimize resource allocation for cost efficiency?
  3. Does the employee prioritize maintenance projects based on facility needs and budget constraints?
Vendor and Supplier Relationships
  1. How well does the employee manage relationships with vendors and suppliers for maintenance services and supplies?
  2. Does the employee negotiate contracts, evaluate vendor performance, and ensure quality standards are met?
  3. Does the employee source cost-effective solutions and materials for maintenance projects?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.
View
Sports Management

Sports Social Media Manager

Job Description:
Manages and executes social media strategies for sports teams, athletes, and organizations. Responsibilities include content creation, engagement, and brand promotion across social platforms.
Performance Areas:
Social Media Strategy
  1. How effectively does the employee develop and implement social media strategies to achieve organizational goals?
  2. Does the employee align social media tactics with the overall marketing and brand promotion objectives?
  3. Does the employee monitor social media trends and adapt strategies for maximum engagement?
Content Creation
  1. How well does the employee create and curate engaging content for social media platforms?
  2. Does the employee produce high-quality visuals, videos, and written content to captivate the target audience?
  3. Does the employee maintain a content calendar and plan ahead for seasonal and timely posts?
Audience Engagement
  1. How does the employee engage with the social media audience, including fans, followers, and supporters?
  2. Does the employee respond to comments, messages, and inquiries promptly and professionally?
  3. Does the employee foster a sense of community and interaction among followers?
Brand Promotion
  1. How effectively does the employee promote the sports team or athlete's brand and image through social media?
  2. Does the employee create and share content that aligns with the brand's values, personality, and goals?
  3. Does the employee leverage social media for sponsorships, partnerships, and endorsements that enhance the brand's visibility?
Analytics and Performance
  1. How well does the employee analyze social media performance metrics, including reach, engagement, and conversion rates?
  2. Does the employee use data insights to refine social media strategies and improve content performance?
  3. Does the employee provide regular reports and recommendations based on social media analytics?
Platform Management
  1. How does the employee manage and maintain various social media platforms, including posting schedules and platform-specific content?
  2. Does the employee stay updated on platform algorithm changes, features, and best practices?
  3. Does the employee optimize profiles, images, and bios for each social platform?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.
View
Sports Management

Sports Marketing Manager

Job Description:
Oversees marketing and promotional efforts for athletes and sports clients, leveraging their brands and image to create marketing campaigns and partnerships. Responsibilities include marketing strategy development, sponsorship management, and client promotion.
Performance Areas:
Marketing Strategy Development
  1. How effectively does the employee create marketing strategies tailored to athletes and sports clients?
  2. Does the employee identify unique selling points and marketable attributes of clients to design compelling campaigns?
  3. Does the employee align marketing strategies with clients' goals and brand identity?
Sponsorship Management
  1. How well does the employee manage sponsorship deals and partnerships for athletes and sports clients?
  2. Does the employee secure sponsorship agreements and negotiate terms that benefit clients and partners?
  3. Does the employee maintain positive relationships with sponsors and ensure contractual obligations are met?
Client Promotion and Brand Building
  1. How does the employee promote and enhance the personal brands of athletes and sports professionals?
  2. Does the employee develop marketing materials, content, and campaigns to increase client visibility and fan engagement?
  3. Does the employee use social media, events, and media opportunities to boost clients' public profiles?
Market Research and Trend Analysis
  1. How effectively does the employee conduct market research and trend analysis in the sports industry?
  2. Does the employee stay updated on market dynamics, consumer behavior, and emerging marketing trends?
  3. Does the employee use insights to fine-tune marketing strategies and maximize client exposure?
Event Planning and Management
  1. How does the employee plan and execute sports-related events and promotions?
  2. Does the employee coordinate sports events, press conferences, and product launches to engage fans and media?
  3. Does the employee ensure smooth event logistics and deliver memorable experiences for clients and attendees?
Media Relations and Publicity
  1. How well does the employee manage media relations and generate positive publicity for clients?
  2. Does the employee handle media inquiries, interviews, and press releases professionally and strategically?
  3. Does the employee leverage media opportunities to build clients' reputations and reach wider audiences?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.
View
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If you think there's an excellent addition that should be made, drop an email to our team at hello@workstory.team. Until then, happy growing!

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