Drives revenue generation through the sale of sports event tickets, merchandise, and sponsorships. Responsibilities include prospecting, sales campaigns, and client relationship management.
Performance Areas:
Prospecting
How effectively does the employee identify and target potential clients and leads for sports sales?
Does the employee research and analyze customer demographics and preferences to tailor sales strategies?
Does the employee use prospecting techniques to build a robust sales pipeline?
Sales Campaigns
How well does the employee plan and execute sales campaigns to maximize ticket and merchandise sales?
Does the employee create persuasive sales pitches and promotional offers to attract customers?
Does the employee track and report on the success of sales campaigns in meeting revenue goals?
Client Relationship Management
How does the employee build and maintain relationships with clients and season ticket holders?
Does the employee provide excellent customer service, addressing inquiries, and resolving issues promptly?
Does the employee implement retention strategies to ensure client satisfaction and renewals?
Sales Presentations
How effectively does the employee deliver sales presentations and pitches to potential clients?
Does the employee articulate the value and benefits of sports event attendance, sponsorships, and merchandise?
Does the employee customize sales presentations to align with client needs and objectives?
Sales Negotiations
How well does the employee negotiate sales terms, pricing, and packages with clients and sponsors?
Does the employee use effective negotiation techniques to secure agreements and contracts?
Does the employee balance client demands with organizational goals and profitability?
Sales Targets
How does the employee set, track, and achieve sales targets and revenue goals?
Does the employee develop and implement sales strategies to meet or exceed monthly and annual quotas?
Does the employee analyze sales data and adjust strategies to optimize performance?
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
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