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Sports Management

Sports Public Relations Manager

Performance Review Example

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Sports Management

Sports Public Relations Manager

Job Description:
Manages the public image and communications of athletes, teams, and sports organizations. Responsibilities include media relations, crisis management, and brand promotion.
Performance Areas:
Media Relations
  1. How effectively does the employee manage media relationships and interactions for athletes and sports organizations?
  2. Does the employee coordinate press releases, interviews, and media appearances to maintain a positive public image?
  3. Does the employee secure media coverage and manage media inquiries professionally?
Crisis Management
  1. How well does the employee handle crisis situations and manage public relations in challenging circumstances?
  2. Does the employee develop crisis communication plans and responses to protect the reputation of athletes and teams?
  3. Does the employee provide guidance and support during crises to minimize negative impacts?
Brand Promotion
  1. How does the employee promote and enhance the brand image of athletes and sports organizations?
  2. Does the employee create and execute brand-building campaigns and initiatives that align with strategic goals?
  3. Does the employee leverage digital and social media platforms to enhance visibility and reputation?
Public Relations Strategy
  1. How effectively does the employee develop and implement public relations strategies?
  2. Does the employee identify opportunities to enhance public perception, fan engagement, and community relations?
  3. Does the employee collaborate with athletes, teams, and management to align PR strategies with organizational objectives?
Stakeholder Communication
  1. How well does the employee communicate with internal and external stakeholders in sports management?
  2. Does the employee provide regular updates and reports to athletes, teams, and management on PR efforts and outcomes?
  3. Does the employee foster positive relationships with sponsors, fans, and the sports community?
Event and Campaign PR
  1. How does the employee manage PR efforts for sports events and marketing campaigns?
  2. Does the employee plan and execute PR activities to maximize media coverage and fan engagement during events?
  3. Does the employee analyze the effectiveness of PR strategies for events and campaigns?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.

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Sports Management

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