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Sports Management

Sports Social Media Manager

Performance Review Example

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Sports Management

Sports Social Media Manager

Job Description:
Manages and executes social media strategies for sports teams, athletes, and organizations. Responsibilities include content creation, engagement, and brand promotion across social platforms.
Performance Areas:
Social Media Strategy
  1. How effectively does the employee develop and implement social media strategies to achieve organizational goals?
  2. Does the employee align social media tactics with the overall marketing and brand promotion objectives?
  3. Does the employee monitor social media trends and adapt strategies for maximum engagement?
Content Creation
  1. How well does the employee create and curate engaging content for social media platforms?
  2. Does the employee produce high-quality visuals, videos, and written content to captivate the target audience?
  3. Does the employee maintain a content calendar and plan ahead for seasonal and timely posts?
Audience Engagement
  1. How does the employee engage with the social media audience, including fans, followers, and supporters?
  2. Does the employee respond to comments, messages, and inquiries promptly and professionally?
  3. Does the employee foster a sense of community and interaction among followers?
Brand Promotion
  1. How effectively does the employee promote the sports team or athlete's brand and image through social media?
  2. Does the employee create and share content that aligns with the brand's values, personality, and goals?
  3. Does the employee leverage social media for sponsorships, partnerships, and endorsements that enhance the brand's visibility?
Analytics and Performance
  1. How well does the employee analyze social media performance metrics, including reach, engagement, and conversion rates?
  2. Does the employee use data insights to refine social media strategies and improve content performance?
  3. Does the employee provide regular reports and recommendations based on social media analytics?
Platform Management
  1. How does the employee manage and maintain various social media platforms, including posting schedules and platform-specific content?
  2. Does the employee stay updated on platform algorithm changes, features, and best practices?
  3. Does the employee optimize profiles, images, and bios for each social platform?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.

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Other 

Sports Management

Job Titles

Sports Social Media Manager

Manages and executes social media strategies for sports teams, athletes, and organizations. Responsibilities include content creation, engagement, and brand promotion across social platforms.
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