Assists in marketing and promotional activities for properties managed by the company. Responsibilities include creating marketing materials, managing online listings, and coordinating advertising campaigns.
Performance Areas:
Marketing Materials and Collateral
How effectively does the employee create marketing materials and collateral for properties?
Does the employee design eye-catching and informative brochures, flyers, and signage?
Does the employee maintain a consistent brand image across marketing materials?
Online Listings Management
How well does the employee manage online property listings on various platforms?
Does the employee ensure accurate and up-to-date property information on listing websites?
Does the employee optimize listings for search visibility and engagement?
Advertising Campaign Coordination
How does the employee coordinate advertising campaigns for property promotions?
Does the employee collaborate with advertising partners and agencies to execute campaigns?
Does the employee track the performance of advertising initiatives and make recommendations for improvement?
Digital Marketing and Social Media
How effectively does the employee utilize digital marketing and social media for property promotion?
Does the employee manage property-related social media accounts and engage with the online audience?
Does the employee create and schedule compelling content to drive traffic and inquiries?
Tenant and Prospect Communication
How well does the employee communicate with tenants and prospective tenants through marketing channels?
Does the employee respond promptly to inquiries and messages from tenants and prospects?
Does the employee assist in coordinating property tours and showings?
Market Research and Analysis
How does the employee conduct market research and analysis to support marketing strategies?
Does the employee gather data on market trends, competitor offerings, and pricing?
Does the employee provide insights and recommendations based on market research findings?
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
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