Property Management Group

Property Marketing Coordinator

Performance Review Example

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Property Management Group

Property Marketing Coordinator

Job Description:
Supports property marketing efforts to attract tenants and optimize property occupancy. Responsibilities include digital marketing, advertising, social media management, and coordinating marketing campaigns.
Performance Areas:
Digital Marketing and Advertising
  1. How effectively does the employee utilize digital marketing channels for property promotion?
  2. Does the employee create and manage online property listings, advertisements, and campaigns?
  3. Does the employee monitor and analyze digital marketing performance metrics?
Social Media Management
  1. How well does the employee manage property-related social media accounts and engage with online audiences?
  2. Does the employee create engaging social media content to promote properties and engage with followers?
  3. Does the employee respond to inquiries and comments on social media platforms professionally and promptly?
Marketing Campaign Coordination
  1. How does the employee contribute to coordinating marketing campaigns for rental properties?
  2. Does the employee assist in planning and executing marketing campaigns to attract tenants?
  3. Does the employee collaborate with marketing teams and external partners to ensure campaign success?
Property Photography and Visual Content
  1. How effectively does the employee create visual content, such as property photos and videos, for marketing purposes?
  2. Does the employee capture high-quality images and videos showcasing property features?
  3. Does the employee ensure that visual content aligns with property branding and marketing objectives?
Tenant Outreach and Communication
  1. How well does the employee communicate marketing updates and property availability to prospective tenants?
  2. Does the employee assist in organizing and conducting property tours and open houses?
  3. Does the employee maintain communication with potential tenants throughout the leasing process?
Marketing Material Creation
  1. How does the employee contribute to the creation of marketing materials, brochures, and promotional collateral?
  2. Does the employee design and produce marketing materials that effectively highlight property features and benefits?
  3. Does the employee maintain an organized library of marketing materials?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.

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Other 

Property Management Group

Job Titles

Property Accountant

Manages financial records and accounting tasks for rental properties within the property management portfolio. Responsibilities include bookkeeping, budgeting, financial reporting, and tax preparation.
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Property Marketing Coordinator

Supports property marketing efforts to attract tenants and optimize property occupancy. Responsibilities include digital marketing, advertising, social media management, and coordinating marketing campaigns.
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Lease Compliance Coordinator

Responsible for ensuring that tenants adhere to lease agreements and property policies. Tasks include monitoring lease compliance, addressing violations, and assisting in lease administration.
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Administrative Assistant Property Management

Provides administrative support to property management teams and office operations. Handles tasks such as document management, correspondence, appointment scheduling, and tenant communication.
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Accounting Clerk

Provides accounting and financial support to property management teams. Responsible for financial record-keeping, accounts payable, accounts receivable, and financial reporting.
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Marketing Coordinator Property Management

Assists in marketing and promotional activities for properties managed by the company. Responsibilities include creating marketing materials, managing online listings, and coordinating advertising campaigns.
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Maintenance Technician

Performs maintenance and repair tasks on residential or commercial properties. Responsible for ensuring the safety, functionality, and appearance of properties.
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Property Inspector

Conducts inspections of residential or commercial properties to assess their condition, identify maintenance needs, and ensure compliance with regulations.
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Leasing Consultant

Assists in the leasing and marketing of residential or commercial properties. Interacts with prospective tenants, conducts property tours, and handles lease agreements.
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Property Manager

Manages residential or commercial properties on behalf of property owners. Responsible for rent collection, tenant relations, property maintenance, and financial reporting.
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