Supports property marketing efforts to attract tenants and optimize property occupancy. Responsibilities include digital marketing, advertising, social media management, and coordinating marketing campaigns.
Performance Areas:
Digital Marketing and Advertising
How effectively does the employee utilize digital marketing channels for property promotion?
Does the employee create and manage online property listings, advertisements, and campaigns?
Does the employee monitor and analyze digital marketing performance metrics?
Social Media Management
How well does the employee manage property-related social media accounts and engage with online audiences?
Does the employee create engaging social media content to promote properties and engage with followers?
Does the employee respond to inquiries and comments on social media platforms professionally and promptly?
Marketing Campaign Coordination
How does the employee contribute to coordinating marketing campaigns for rental properties?
Does the employee assist in planning and executing marketing campaigns to attract tenants?
Does the employee collaborate with marketing teams and external partners to ensure campaign success?
Property Photography and Visual Content
How effectively does the employee create visual content, such as property photos and videos, for marketing purposes?
Does the employee capture high-quality images and videos showcasing property features?
Does the employee ensure that visual content aligns with property branding and marketing objectives?
Tenant Outreach and Communication
How well does the employee communicate marketing updates and property availability to prospective tenants?
Does the employee assist in organizing and conducting property tours and open houses?
Does the employee maintain communication with potential tenants throughout the leasing process?
Marketing Material Creation
How does the employee contribute to the creation of marketing materials, brochures, and promotional collateral?
Does the employee design and produce marketing materials that effectively highlight property features and benefits?
Does the employee maintain an organized library of marketing materials?
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
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