Nonprofit Organization

Communications Manager

Performance Review Example

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Nonprofit Organization

Communications Manager

Job Description:
Develop and implement communication strategies to promote the organization's mission and initiatives. Manage media relations, public relations, and social media presence. Create compelling content and messaging to engage stakeholders, donors, and the community. Measure communication impact.
Performance Areas:
Communication Strategy Development
  1. How effectively does the Communications Manager develop communication strategies aligned with the organization's goals?
  2. Does the Communications Manager identify target audiences and communication channels?
  3. How does the Communications Manager incorporate messaging that reflects the organization's mission and values?
Media Relations and Press Outreach
  1. How well does the Communications Manager manage relationships with media outlets and journalists?
  2. Does the Communications Manager handle media inquiries and press releases?
  3. How does the Communications Manager secure media coverage for the organization's initiatives?
Content Creation and Branding
  1. How effectively does the Communications Manager create compelling content for various platforms?
  2. Does the Communications Manager manage the organization's brand identity and guidelines?
  3. How does the Communications Manager maintain consistent messaging across communication materials?
Digital and Social Media Presence
  1. How well does the Communications Manager manage the organization's digital and social media accounts?
  2. Does the Communications Manager engage with online audiences and respond to inquiries?
  3. How does the Communications Manager analyze social media metrics to gauge audience engagement?
Internal Communication and Stakeholder Engagement
  1. How effectively does the Communications Manager communicate with internal stakeholders, such as staff and volunteers?
  2. Does the Communications Manager facilitate communication between different departments within the organization?
  3. How does the Communications Manager engage stakeholders in the organization's activities and updates?
Public Awareness Campaigns
  1. How well does the Communications Manager plan and execute public awareness campaigns?
  2. Does the Communications Manager collaborate with other teams to support campaign objectives?
  3. How does the Communications Manager measure the impact and reach of public awareness efforts?
Overall Performance:
  • Summarize the employee's performance during the review period.
  • Highlight key strengths and areas for improvement.
Goals and Development:
  • Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
  • Identify areas for professional development and training opportunities.
Additional Comments:
  • Provide any additional comments or feedback about the employee's performance.

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Other 

Nonprofit Organization

Job Titles

Grants Manager

Oversee the organization's grant portfolio, including grant applications, compliance, and reporting. Manage relationships with funding partners and foundation representatives. Collaborate with program managers to align grant activities with organizational goals. Monitor grant budget and expenses.
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Advocacy Specialist

Develop and lead advocacy campaigns to raise awareness of key issues and advance the organization's advocacy agenda. Engage stakeholders, policymakers, and the public to drive policy change and social impact. Monitor legislative developments and advocate for policy reforms.
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Volunteer Engagement Manager

Strategize and implement volunteer engagement initiatives to attract and retain volunteers. Create opportunities for volunteers to contribute their skills and time effectively. Build and maintain relationships with volunteers, recognizing their efforts and impact on the organization's mission.
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Fundraising Manager

Plan and execute fundraising campaigns and events to secure financial support for the organization's programs and initiatives. Cultivate relationships with donors and sponsors to maintain ongoing support. Analyze fundraising performance and develop strategies to achieve fundraising goals.
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Grant Writer

Research and identify funding opportunities from grant-making organizations. Write compelling grant proposals and applications to secure funding for the organization's projects and programs. Maintain grant calendars and track grant requirements and reporting deadlines.
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Program Coordinator

Assist program managers in planning, organizing, and implementing program activities and events. Coordinate logistics, resources, and volunteer engagement for program delivery. Support data collection and reporting for program evaluation and impact assessment.
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Community Outreach Coordinator

Engage with the community to raise awareness about the organization's mission and programs. Plan and organize community events, workshops, and outreach activities. Collaborate with partners and stakeholders to build community partnerships and support the organization's initiatives.
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Communications Manager

Develop and implement communication strategies to promote the organization's mission and initiatives. Manage media relations, public relations, and social media presence. Create compelling content and messaging to engage stakeholders, donors, and the community. Measure communication impact.
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Volunteer Coordinator

Recruit, coordinate, and support volunteers for the organization's initiatives and programs. Implement volunteer onboarding and training programs. Match volunteers with suitable roles based on their skills and interests. Foster a positive volunteer experience and recognize volunteers' contributions.
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Program Manager

Oversee and manage programs and initiatives to achieve the organization's mission and goals. Develop program strategies, set objectives, and monitor progress. Collaborate with stakeholders, partners, and volunteers to ensure program success and impact. Manage program budgets and resources.
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