Develop and implement communication strategies to promote the organization's mission and initiatives. Manage media relations, public relations, and social media presence. Create compelling content and messaging to engage stakeholders, donors, and the community. Measure communication impact.
Performance Areas:
Communication Strategy Development
How effectively does the Communications Manager develop communication strategies aligned with the organization's goals?
Does the Communications Manager identify target audiences and communication channels?
How does the Communications Manager incorporate messaging that reflects the organization's mission and values?
Media Relations and Press Outreach
How well does the Communications Manager manage relationships with media outlets and journalists?
Does the Communications Manager handle media inquiries and press releases?
How does the Communications Manager secure media coverage for the organization's initiatives?
Content Creation and Branding
How effectively does the Communications Manager create compelling content for various platforms?
Does the Communications Manager manage the organization's brand identity and guidelines?
How does the Communications Manager maintain consistent messaging across communication materials?
Digital and Social Media Presence
How well does the Communications Manager manage the organization's digital and social media accounts?
Does the Communications Manager engage with online audiences and respond to inquiries?
How does the Communications Manager analyze social media metrics to gauge audience engagement?
Internal Communication and Stakeholder Engagement
How effectively does the Communications Manager communicate with internal stakeholders, such as staff and volunteers?
Does the Communications Manager facilitate communication between different departments within the organization?
How does the Communications Manager engage stakeholders in the organization's activities and updates?
Public Awareness Campaigns
How well does the Communications Manager plan and execute public awareness campaigns?
Does the Communications Manager collaborate with other teams to support campaign objectives?
How does the Communications Manager measure the impact and reach of public awareness efforts?
Overall Performance:
Summarize the employee's performance during the review period.
Highlight key strengths and areas for improvement.
Goals and Development:
Discuss performance goals for the next review period, structured as SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound).
Identify areas for professional development and training opportunities.
Additional Comments:
Provide any additional comments or feedback about the employee's performance.
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